After our post earlier this week with idea on how to maximise the new Spring season for your marketing and content, here’s a checklist to plan, create, and optimise your Spring-themed content across blogging and social media.

1. Planning and themes

• Identify key Spring events and holidays relevant to your business (Easter, bank holidays, local festivals, seasonal produce).
• Research trending Spring topics and hashtags in your industry.
• Develop a list of Spring-themed blog and social media content ideas.
• Plan collaborations with local businesses, influencers, or event organisers.
• Ensure your content aligns with your brand’s tone of voice and messaging.

Example: A seaside café partners with a local florist to create a ‘Spring Brunch & Blooms’ event, cross-promoting on both social channels.

2. Content development

• Write engaging blog posts featuring Spring specials, new menu items, or seasonal trends.
• Create a mix of content types: educational, promotional, behind-the-scenes, and storytelling.
• Ensure content is optimised for SEO with relevant Spring keywords (such as ‘best Spring cocktails in [your city]’).
• Include clear calls to action in every piece of content.
• Repurpose blog content into social media snippets, newsletters, and reels.

Example: A pub writes a blog on “The best beer garden drinks for Spring” and repurposes it into Instagram posts, a Twitter thread, and an email campaign.

3. Visuals and multimedia

• Capture high-quality photos and videos that reflect the Spring season (outdoor dining, bright colours, fresh ingredients).
• Create engaging graphics and infographics to enhance posts.
• Use Instagram Stories, Reels, and TikToks to showcase Spring specials and behind-the-scenes moments.
• Incorporate user-generated content by resharing customer photos and testimonials.

Example: A boutique hotel shares before-and-after shots of their Spring garden revamp, encouraging guests to visit.

4. Content scheduling and posting

• Use a content calendar to plan posts in advance.
• Maintain a balance between promotional and value-driven content.
• Schedule posts at optimal engagement times using scheduling tools like Meta Business Suite or Later.
• Ensure consistency across platforms, including your website, social media, and email.

Example: A café pre-schedules a month of social media posts highlighting weekly Spring specials, freeing up time to engage with customers.

5. Engagement and interaction

• Plan interactive elements like polls, Q&A sessions, or live videos.
• Encourage user-generated content by running competitions or giveaways.
• Respond promptly to comments, messages, and reviews.
• Use Instagram Stories stickers such as polls and quizzes to boost engagement.
• Engage with local community pages, groups, and hashtags.

Example: A countryside pub runs a contest asking customers to share their favourite beer garden photo using #SpringAtTheFox, rewarding the best entry with a free meal.

6. Performance tracking and optimisation

• Track engagement metrics such as likes, shares, comments, and saves.
• Monitor website traffic from blogs and social media posts.
• Use Google Analytics and social media insights to identify top-performing content.
• Adjust content strategy based on performance data and audience feedback.
• Experiment with different content formats to see what resonates best.

Example: A hotel notices that short-form videos about their Spring packages outperform static posts, so they increase video content creation.

Quick wins to boost engagement and footfall

• Refresh your Google My Business profile with updated Spring photos and promotions.
• Offer an exclusive Spring discount or giveaway to newsletter subscribers.
• Use email marketing to highlight seasonal specials and events.
• Create a Spring landing page on your website featuring promotions and blog content.
• Experiment with short-form video, including Reels, TikTok, and Stories, to boost reach and engagement.

Example: A café in Bristol ran an email marketing campaign offering 10 percent off their new Spring brunch menu. They collected 500 new email subscribers in one month and saw a 20 percent increase in weekday footfall.

By following this checklist, small hospitality businesses can make the most of the Spring season, boost their online presence, and drive more foot traffic. Plan ahead, stay consistent, and engage with your audience to maximise results.