You know you should post on social media, but some days, you just do not know what to say. You are busy running your business, and finding time to be creative every day can be challenging.

The good news is you do not need to reinvent the wheel. Here is a simple list of ideas you can use anytime. And if you need a bit of help, AI tools like Joggle can offer inspiration, assist with content creation, and take some of the workload off your plate.

Here are some ideas of what you can post, and how AI assistants can help save time with them.

1. Behind-the-scenes content

Why it works: People like to see how things work behind the scenes. It makes your brand more personal and builds trust with your audience.

A day in the life of your business

Example: A local café could post a photo series showing the early morning setup, from brewing fresh coffee to preparing pastries, with captions like, “The calm before the coffee rush—here’s how we start our day.”

A look at how a product or service is created

Example: A jewellery designer could post a short video showing how their rings are hand-crafted, from raw material to finished product, highlighting the craftsmanship and attention to detail.

Introducing your team or yourself

Example: A personal trainer could share a post introducing themselves, explaining their fitness philosophy, and including a fun fact like, “Did you know I used to be a competitive swimmer?”

What goes into preparing for a busy day

Example: A beauty salon could show how they prepare their station before a client arrives, from setting up products to cleaning the area, making the process more relatable for customers.

Making it easier:

• AI-powered content tools can suggest post ideas based on your business type.
• Image tools can help you pull existing photos from your website to use in posts.
• Automated post creation can generate captions, saving time.

2. Customer stories and testimonials

Why it works: Social proof builds trust and encourages new customers to choose your business.

Share a review from a happy customer
Example: A pet grooming business could post a customer’s testimonial about their dog’s first grooming experience, highlighting how calm and happy the dog was post-service.

Post a photo of a customer (with permission) using your product or service
Example: A florist could showcase a picture of a customer holding their wedding bouquet, with a caption like, “We love seeing your smiles when you receive our flowers.”

Before-and-after transformations
Example: A handyman service could post before-and-after photos of a recent kitchen remodel, showcasing the dramatic difference their work made.

Making it easier:

• AI can scan your website or reviews to help turn customer feedback into posts.
• Simple design tools can enhance customer photos or create branded graphics.
• Scheduling features ensure your testimonials are shared consistently.

3. Quick tips and advice

Why it works: Sharing knowledge positions you as an expert and keeps your audience engaged.

Industry tips and tricks
Example: A hairdresser could share a tip on how to prevent split ends, or a café owner might give advice on how to brew the perfect cup of coffee at home.

Common mistakes customers make and how to fix them
Example: A car mechanic could explain why changing oil regularly is important for car longevity, or a yoga studio might explain the proper alignment in common poses.

DIY hacks (without replacing the need for your service)
Example: A florist could share a simple hack on how to keep cut flowers fresh for longer, without replacing their services for large floral arrangements.

Making it easier:

• AI tools can suggest relevant tips based on your industry.
• Video creation tools can turn text tips into short, engaging clips.
• Post planners can help you spread tips across multiple posts for consistency.

4. Fun and relatable content

Why it works: Light-hearted content boosts engagement and makes your brand more approachable.

Memes or industry-related jokes
Example: A bakery could post a meme saying, “Life is what you bake of it.”, or a gym might post a funny fitness-related joke like, “I’m on a seafood diet… I see food and I eat it.”

Polls
Example: A local café could post, “What’s your favourite coffee—latte or cappuccino?”, or a A hair salon could ask, “Which do you prefer—blondes or brunettes?” to spark a fun conversation.

A question to spark conversation
Example: A boutique could ask, “What’s your go-to weekend outfit?” to encourage engagement in the comments.

Making it easier:

• AI can generate relatable memes or visuals for your business.
• Post idea generators can suggest polls and interactive questions.
• Auto-posting tools can help you stay consistent with engagement content.

5. Showcase your work or products

Why it works: Reminds people what you offer without sounding too sales-focused.

A product spotlight with benefits
Example: A boutique could post a spotlight on a new dress, highlighting the fabric, style, and versatility of the item, showing different ways to wear it.

A timelapse of your work process
Example: A carpenter could post a timelapse video of building a custom piece of furniture, showing the steps involved and the final product.

A customer using your product or service
Example: A yoga studio could post a photo of a customer practising a challenging pose in the studio, showcasing the supportive environment and expertise.

Making it easier:

• AI can help turn basic details into engaging product descriptions.
  Image and video tools can enhance your visuals.
• Automated scheduling ensures regular promotion without manual effort.

6. Community and local content

Why it works: People like supporting businesses that engage with their local area.

Highlight another local business
Example: A coffee shop could promote a local bakery that supplies their pastries, with a shoutout and a picture of their collaboration.

Share an upcoming local event
Example: A beauty salon could share information about a local charity event they are supporting or a community market happening in their area.

Celebrate a local achievement or good news
Example: A florist could post a congratulatory message for a local business opening, fostering a sense of community.

Making it easier:

• Local event tracking tools can suggest relevant events to share.
• Templates can help create posts that tag and promote other businesses.
• Auto-posting ensures community content is shared at the right time.

7. Ask and engage with your audience

Why it works: Engagement-boosting posts help more people see your business online.

“What is one thing you wish you knew before using [your service]?”
Example: A car repair shop could ask, “What’s one thing you wish you knew before buying a used car?” to gather insight while sparking engagement.

“Describe our business in one word.”
Example: A massage therapist could post, “Describe our service in one word! Relaxing? Rejuvenating? Let us know in the comments.”

“Drop a comment if you love

.”
Example: A pet store could post, “Drop a comment if your pet loves our new treats!”

Making it easier:

• AI-generated engagement questions can suggest interactive posts based on trends.
• Auto-commenting tools can help you respond quickly to keep conversations going.
• Post scheduling ensures you maintain regular audience interaction.

Never run out of ideas again

You do not need to overthink social media – just focus on keeping your audience engaged. Save this list and use it whenever you are stuck. And if you ever need a helping hand, AI tools like Joggle can offer inspiration, create content, and even schedule posts for you. The more consistently you post, the more people will remember your business.